Category: Blog

From our partners: Learn more about the problem with underarm sweating and its solution!

From our partners: Learn more about the problem with underarm sweating and its solution!

This year’s main goal of Balkan Fashion Week is again to unite and motivate talented designers from the Balkans and Eastern Europe, supporting their professional development. But first and foremost, the Balkan Fashion Week is a fashion event for anyone passionately in love with this art.

Have you ever thought, however, about when the clothes are really beautiful? Of course, when we can wear them in the most attractive way! This, unfortunately, cannot happen if there is something that bothers us. Such a discomfort is the excessive sweating, particularly in the area of ​​the underarms. For this reason, we have decided to bring this problem close to your attention and to introduce you with the innovative solution offered by our partners at Clínica Liberty Bulgaria.

How many times have you given up to wear an elegant dress with exquisite sleeves or a casual T-shirt because of the huge stains you know will “adorn” your underarms … Well, next time, do not do it! Shop freely, allow yourself to wear whatever you want, stay up to date with fashion trends without being bothered by this issue. Stop worrying because the MiraDry therapy is the permanent solution to the problem of excessive underarm sweating and odour. Completely safe and effective, this treatment reduces sweating to 80-90% only after two sessions (in most cases one is enough), providing immediate and lasting results without surgical intervention or compensatory sweating. It delivers precisely focused electromagnetic waves, designed in the armpit area to eliminate the sweat glands.

If you are worried about the word “eliminate,” because sweating is a mechanism through which the body is cooling itself, we will quickly reassure you. The human body contains two to four million sweat glands, with only 2% of them located in the armpit area. Therefore, removing 70-80% of these hyperactive sweat glands does not affect the body’s ability to cool itself.

Beautiful clothes are more beautiful without sweating! Book your consultation with Dr. Yordanov, a specialist with more than 35 years of experience, and forget about your problem with hyperhidrosis! Feel free to express yourself even through clothes!

Clínica Liberty Bulgaria
46 “Professor Kiril Popov” Str., floor 1, office 3
Sofia
Tel. 0700 10 666

Istituto Europeo di Design (IED) introduces 4 rising talents at Balkan Fashion Week 2018

Istituto Europeo di Design (IED) introduces 4 rising talents at Balkan Fashion Week 2018

Istituto Europeo di Design (IED) will introduce 4 rising talents and their collections for the third edition of Balkan Fashion Week. Aleksandra Kachulkova, Augusto Berretta, Carlo Cimmino and Rebecca Paganini will show their works on 27 June shortly after 18:30 at Centralna Banya Garden.

IED is an international network of education with a 100% Italian DNA. IED has been operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Arts, Communication and Management of the creative industries for over 50 years. IED’s mission is to offer young talents a thorough training – both theoretical and practical – and hand them the ‘Design Knowledge and Mindset’ that will be the key success factor in their careers.

IED is proud to be invited at Balkan Fashion Week which illustrates a contemporary side of the country, breaking with the past and setting itself apart.

Aleksandra Kachulkova

She was born on 1995 in Burgas, Bulgaria. At 19 she moved to live and study in Milan, Italy where she got the BA in Fashion Design in IED – 2017. During her academic education I was given a crucial knowledge about projecting, practise and marketing skills related to realizing a collection.  A selection of the photos from the photo session of the thesis at IED were posted in the official site of VOGUE Italia and two of them were selected as the best photos of the week for Vogue Italia. Also, in October 2017 Amica Bulgaria devoted a whole page to her thesis. A couple of months after IED graduation she got her second internship in Tom Ford – she was a trainee in the department for Womanswear textile. From June 2018 she has been appointed as an assistant of Textile Designer – Tom Ford Womenswear.

Between Noise and Silence:
The collection “Between Noise and Silence” is deeply connected to her personal story – which truly inspired her. Her family run a tea factory, so che had the chance to live in a privileged environment as she could follow thoroughly the tea production.  The collection expresses her vision of the whole production process, coming from her memories of a lovely world. The clothes were mainly realized in white color as it represents to her the clearness of tea laboratories and silence. Streaks in the clothes recall the gesture of a teabag plunging in hot water and the powder that holes release during the collection process. She also realized some masks recalling the ones she wore when she was a child – to emulate people working in her family’s company. Starting from this memory she made them with braided roses recalling factory’s smell.

Augusto Berretta

Augusto is a 23-year-old boy born in a village north of Rome. He has always shown a strong passion for fashion and art, especially for Klimt and Caravaggio. He loves to draw, in fact he graduated from the Isa Midossi Institute of Art in Civita Castellana. He has an unmistakable dark style that he never abandons. An esthete at heart who is always looking for details to find perfection.

Tituba:
Tituba, a new and modern vision of the witches in Salem.
Salem Village was the scene of the greatest massacre of witches of all time. Suspects, accusations, persecution, execution, these were the consequences that unjustly suffered thousands of women just for the manifestation of their being.
A dark-modern representation of the greatest witch trial, characterized by gothic elements and streetwear inserted in a luxury sportswear frame, recalling a mysterious and elegant but still sporty atmosphere. The key elements of the collection are the graphics and embroideries, depicting alchemical symbols and Gothic calligraphy. A manifestation of a new, free woman, redeemed from every kind of social abuse in a new, urban context.

Carlo Cimmino

As a child, he has been showing a special interest in those shining, fabulous dresses of the princesses: he already unconsciously knew that his biggest wish was and would be to create haute-couture clothing, precious as Anastasia’s, Cinderella’s and many others.
At a later time he moved to Milan where he could really begin to follow his dream and where he recently graduated from IED.
What mainly features him is a deep love and attention to what’s handmade, an interest he developed thanks to his mother, my grandmother and my neighbour who with their own precious hands create thorough embroideries. Finally, he’s totally interested in everything making a haute-couture clothing piece something precious and unique.

Lilith:
The clothes showed are taken from a whole collection which explores the entire path of this woman judged until a few time ago as a real monster through an evolution of fabrics, textures, embroideries, applications and colours with influences coming from different ethnicities like Italy with her hidden story of occultism, Greece, Russia and Japan.
They show the first ethereal, almost angelic version of Lilith – thanks to the use of cream-shaded chiffon obtained by tea dyeing – who’s always more swallowed by darkness: the branches which were totally created with black wires on the dress clearly show how the nature which initially welcomed her, then swallowed her.
From here on, clothes start changing textures, going from velvet to silk and neoprene getting to wool jacquard to the end, at the end, seeing her re-born in darkness. It’s a return to the initial form that by the way now shows the signs of the pain suffered. Here gets back the chiffon which this time is black and creased with applications of ravens with acetated feathers applied one by one, handmade, sign of a compromised female nature who anyway succeeded to emerge from shadow.

Rebecca Paganini

She was born in Parma in 1995, and grew up in Rimini, an ancient little town near the sea and full of history.
She deepened her interest in art since her childhood by participating in cultural events for the city such as guided tours to discover new Roman ruins or trips inside the medieval churches. She has always felt within her the need to express her creativity and then she realized that it would be through fashion. In the development of a collection she is interested in analyzing the deformation that modifies the bodies making them sublime. She is interested in the disturbance this process arouses and that this can be evolved through the use of pop art codes.

Tokophobia:
As a theme for her collection she chose the fear of getting pregnant and the deformation involving a woman’s body during that process.
The scientific name for this phobia is Tokophobia; the intention is to raise awareness of this fear and to define it with cheerful colors so as to overcome that fear.

And we have more!

IED – Istituto Europeo di Design in collaboration with Balkan Fashion Week will offer a special merit-based scholarship for attending a Summer Course in Italy in 2019 to one of the Bulgarian students who will showcase their graduate collections at the Balkan Fashion Week in Sofia. The candidates will show their creativity and will have the chance of being awarded with a 100% scholarship for the Course of their choice.

The contest is open to all the BA and MA students from New Bulgarian University and National Academy of Arts from Sofia, who will showcase they graduate collections during Balkan Fashion Week from June 25th until June 27th.

PRIZE

Competition will award one 100% scholarship for a summer course in IED Italy in 2019. Travel fees, housing and all other costs shall be covered by the winners.

SELECTION OF WINNER AND PANEL

Evaluation will occur exclusively according to the unquestionable judgment of the panel of professors and collaborators of Istituto Europeo di Design presided by Andrea Pozzi, Area Manager of Europe, Riccardo Terzo, Stylist and Contributor Vogue Talents and Myra Postolache, Founder of The Secret Code of Fashion, Milan based marketing Agency for young designers.

On June 27th Istituto Europeo di Design will announce the winner, after IED – Istituto Europeo di Design show, during Balkan Fashion Week. The winner will be able  to attend a summer course in 2019.

NO RULES – Albena ALEXANDER’s Summer Collection Debuts at Balkan Fashion Week 2018

NO RULES – Albena ALEXANDER’s Summer Collection Debuts at Balkan Fashion Week 2018

CAFE SOCIETY by Albena ALEXANDER presents NO RULES!

NO RULES – a mix of leather, silver, precious stones, natural silk that adorn the unusual and unique accessories and jewelery of the artistic brand CAFE SOCIETY by Albena ALEXANDER!

One summer collection which will make its debut on Balkan Fashion Week 2018 on Monday, 25 June at 18:30 on a special location right next to the National Palace of Culture.

One summer collection that blends boundaries and cultures that speak freely WITHOUT RULES that breathe with its rhythm of modern, NEW and extravagant!

Albena Alexandrova is a fashion designer and personal style expert since 1991, three times winner of the most prestigious fashion award in Bulgaria – Golden Needle. Behind her there are over 120 shows and artistic performances, blogs and fashion books, leading master classes in building a personal style. She has worked for Yves Saint Laurent, Hanае Mori and Sonia Rykiel. Author and producer of the TV shows “Fashion Virus” and “Fashion with Albena Alexandrova”. Her collections enjoy success, except in native Bulgaria, Italy, France, the Netherlands, Russia and America

Special thanks to Stephan Academy!

Special thanks to Stephan Academy!

A team of highly professional hairdressers will take care of our fashion model’s stylish vision during Balkan Fashion Week 2018. Stephan Academy is the leading hairdressing brand in Bulgaria. Its rich, 35-year history dates back to 1975 when the first salon was opened in Toulouse, France. Today there are salons and academy centres spread over several continents with hundreds of dedicated professionals working there.

The first Stephan Academy salon in Bulgaria opened in 2007 and Vasil Mihaiov is its current artistic director for Bulgaria and Eastern Europe.

We chose Stephan Academy for a pleiad of reasons, but above all because:

– The professional hairdressers are trained to use a special technique devised by one of the gurus in the realm of hairstyle – Stephan Siones. It is based on explicit, professional logic, individualistic approach and precision.
– The quality of the work of the hairdressers is equal to the highest world standards of the profession
– Stephan Academy never makes compromises and works only with best quality products
– Luxurious are not only the products used by the hairdressers, but their attitude as well
– Looking at Stephan Academy professionals’ work, you become witness of creativity, artistic spirit and pure beauty – all in one, resulting in the best hair style one can dream of.

Thank you, Stephan Academy!

Come and see some of NBU’s most promising Design Graduates at Balkan Fashion Week 2018

Come and see some of NBU’s most promising Design Graduates at Balkan Fashion Week 2018

It is now a tradition – every year Balkan Fashion Week dedicates a special night to graduate students from New Bulgarian University’s Design Department.

The opening evening of Balkan Fashion Week will host NBU’s BA Fashion show 2018 Biophilia / We Wear Culture where talents from the ‘Fashion’ Bachelor’s program. We Wear Culture was the diploma theme for the bachelor graduates and we will presents five of these diploma collections, which outstand with impressive concepts, contemporary vision and mastery of implementation. We Wear Culture reveals different perspectives of the global world nowadays – simultaneously diminished by the information technologies and torn by fears an differences. The young designers are inspired by historical events and their long-lasting consequences, by the culture and aesthetics of different ethoses, by the metamorphosis of society. Through their work NBU students ask questions about the future of fashion, the industry’s responsibility and the opportunities for sustainable practices in fashion designing.

On 25 June come and see Kristina Kolodeeva’s ‘BARCODE’ collection, Monika Dimitrova’s ‘Re-Evolution’, Mira Nicolova’s ‘Thalassic’, Hristina Draganova’s ‘unAltered’ and Tsvetina Yotova’s ‘Polychromorphous’ collection from the ‘Fashion’ Bachelor’s program, as well as the graduate works of students from the ‘Fashion and Business Strategies’ Master’s program:

  • Yunver Kyose – Turn Off


  • Adrian Mihaylov & Anita Petrova – TITANIUM & THE GRAFIC REBEL


  • Martina Boneva & Hristina Chekova – They ARE


  • Gloria DImitrova & Katya Gencheva – PROVOCATIVE  Kind of Gorgeous: Le FREAK



And since this year young talents are the focus of Balkan Fashion Week, we will show you two more graduate fashion shows – with participants from the National Academy of Art – Sofia, on 26 June and from IED – Istituto Europeo di Design, on 27 June.

Photo Archive: NBU/Iosif Astrukov

Balkan Fashion Week launches new series – the Fashion Talk workshops

Balkan Fashion Week launches new series – the Fashion Talk workshops

Balkan Fashion Week 2018 will start with a dynamic workshop day, entitled Fashion Talk. It will take place on 28th June from 11:00 h to 17:00 h at Peroto Literary Club in Sofia, Bulgaria. We have invited five renowned figures from the fashion world who will give fascinating presentations on different topics.

Below you will find more information about some of our fashion guests and about their input at the Fashion Talk special event which will take place annually during the fashion week.

The “Branding” Talk with Constantino Roselli, Weird Authentic People

Costantino is a Greek-Italian personal growth coach, brand storyteller, growth hacking marketer, international speaker and bestselling author of the motivational book “The Million Dollar Chest”, translated in two languages. He is the co-founder and CEO of the Fashion Branding Agency Weird Authentic People, which aims to help emerging fashion designers and small fashion brands to grow. His goal is to help people switch their mind on how to do their business in fashion way and to provoke and challenge them to change the status quo.

Constantino’s talk “Branding” will explore:

  • How to build your fashion brand
  • What is needed for fashion brand building in the current economic atmosphere

The “Advertising/Lookbook/Catalog” Talk with Jolita Manolova, Manifesto Creativo

Jolita Manolova is the Art Director of Balkan Fashion Week (for second year in a row), tutor at the best fashion institute in the world, founder of www.manifestocreativo.com (new wave creative company), former olympic gymnast turned into fashion stylist and creative mind… And a proud mom!

Jolita’s talk “Advertising/Lookbook/Catalog” will explore:

  • everything you need to know about fashion world and more. 👗👙👒

The “Preparation for Fashion Week” Talk with Joy Koumentakou, Weird Authentic People

Joy is a Co-Founder and Creative Director of Weird Authentic People. She is an awarded Fashion Designer honoured with the prize “Best Trendsetter” for two consecutive times at Athens Fashion Week, fashion coach, marketing strategist and a motivational speaker.

Her vision is to inspire people to find joy in their lives and to motivate them to make an impact in the world!

Joy’s talk “Preparation for Fashion Week” will explore:

  • What fashion designers need to prepare the best fashion show
  • What to expect from a Fashion Week

The “Showroom” Talk with Myra Postolache, The Secret Code of Fashion

Myra is International Public Relations Manager of Feeric Fashion Week and Fashion Contributor/Editor based in Milan. Her works were published on Vogue Italia, ELLE Italia, L’Officiel Malaysia, Schön Magazine, Trend Privé Magazine, The LA Fashion and more. She is also founder of The Secret Code Of Fashion, platform focused on new talents worldwide. Her mission is to support emerging designers and she dreams of developing a worldwide platform based on mentoring and coaching for new talents and place them worldwide in important showrooms until they become strong independent labels.

Myra’s talk “Showroom” will explore:

  • When should you start to prepare for a showroom?
  • What to prepare for a showroom?
  • How to get involved in the right showroom?
  • Which is the right market and the right showroom for my brand?
  • How to do a Sales Campaign and what do I need for a successful one?
  • Multi-label showroom or private showroom?

The “Fashion Film” Talk with Tuna Yilmaz, Fashion Film Fest Istanbul

Tuna is the founder and director of Fashion Film Fest Istanbul and the CEO of an agency focused on fashion films and TV commercials. He has been working in the fields of films, contemporary art, design and fashion for the last 14 years. He is the author of two books and has directed two films. Tuna’s diverse career lead him to the dream to produce a fashion film together with Tom Ford, directed by Nick Knight and starring Naomi Campbell!

Tuna’s talk “FASHION FILM” will explore:

  • The notion of fashion film making
  • Fashion film history
  • Significant examples of fashion filming
  • Fashion film festivals around the globe

Program of Fashion Talk Workshop

Balkan Fashion Week 2018

#MetropolitanEdition – 28 June 2018

Location: Peroto Literary Club, National Palace of Culture, Sofia, Bulgaria

11:00 – Costantino Roselli (Weird Authentic People) – “Branding”

12:00 – Jolita Manolova (Manifesto Creativo) “Advertising/Lookbook/Catalog”

13:00 – Joy Kompetakou (Weird Authentic People) “Preparation for Fashion Week”

14:00 – Myra Postolache (The Secret Code of Fashion) – “Showroom”

15:00 – Tuna Yilmaz (Fashion Film Fest Istanbul) – “Fashion Film”

In partnership with: Peroto Literary Club & National Palace of Culture

Balkan Fashion Week and New Bulgarian University present: Design Studio with Milko Boyarov

Balkan Fashion Week and New Bulgarian University present: Design Studio with Milko Boyarov

One of Balkan Fashion Week’s joint projects with New Bulgarian University – May Fashion Days – will continue in June with a special event and a very special guest – Design Studio with Milko Boyarov. His lecture at Betahaus Sofia on 8 June (18:30) will be accompanied by a presentation about his creative work and a significant part of his extraordinary jewellery.

Currently living in Zurich, Switzerland, Milko graduated Metal and Jewellery design at the National Art Academy in Sofia, Bulgaria. Ever since his diploma exhibition ‘Be Visible’ was noticed by Vogue and the Italian ELLE, Milko’s jewels have been exhibited in Paris, New York, Osaka, Trieste. He was featured in popular fashion magazines and platforms such as LOVE, DAZED, VOGUE Gioiello, NYLON, WWD, WeAr, BRAVA CASA, Style.com, Vogue Talents, VICE, ect.

In 2013 Milko won the Swatch Award at International Talent Support for his ‘Infinity’ collection and confirmed his position as one of the most perspective jewellery designers in Europe.

Balkan Fashion Week 2018 #MetropolitanEdition welcomes NBU’s design talents

Balkan Fashion Week 2018 #MetropolitanEdition welcomes NBU’s design talents

Remember those artistic outfits by New Bulgarian University (NBU) students we showed you during Balkan Fashion Week 2017?! Well, get ready for more new talents at this year’s #MetropolitanEdition!

Students from the Fashion Bachelor’s program and Fashion and Business Strategies Master’s program by the Design Department at New Bulgarian University will present their graduate collections as a part of the official calendar of Balkan Fashion Week 2018.

A few moments from last year caught by Borislav Zhuykov’s camera:

NBU’s Design Department was founded in the academic year 1993/1994 by professionals in the field of applied and decorative art, architecture and design as the Department of Plastic Arts. It has been built on the model of Western European and North American universities and is unique for Bulgaria. In 2007, designers and architects from the Plastic Arts department formed an independent Department of Design and Architecture. In 2012, the latter split into two separate departments – the Department of Design and the Department of Architecture.

If you want to be part of BFW 2018, fill our application form here.

Balkan Fashion Week and ASVOFF9 – Fashion meets Cinema at Nu Boyana Film Studios in Sofia

Balkan Fashion Week and ASVOFF9 – Fashion meets Cinema at Nu Boyana Film Studios in Sofia

5 June — 11 June 2017 Sofia (Bulgaria)

Balkan Fashion Week​ will be held from 5h until 9th June 2017 and ASVOFF9 from 9th until 11th June at Nu Boyana, the biggest film studios from Eastern Europe.

During this 6-day of festival at Nu Boyana Film Studios, over more than 50 artists like young fashion designers and new talents from cinema industry will get the opportunity to show their work to international press, buyers and important people from cinema industry. The program contains fashion shows, static presentations, workshops for emerging talents and a pop-up fashion showroom and store. The 2nd edition will be composed and curated around the theme ‘Fashion Meets Cinema’, reason why fashion icon Diane Pernet chose Balkan Fashion Week for the International Launch of A Shaded View On Fashion Film Festival 9th Edition.

Balkan Fashion Week​ includes no less than 25 shows for Autumn Winter 2017 season with a strong line-up of both well-known and returning bulgarian brands as well as emerging designers. The entire fashion week kicked off with a grand opening of the pop-up showroom at ​Nu Boyana Film Studios​. The ambition of the organizers is to gather artists from around the world in Bulgaria, a country not yet known as a fashion destination.

The theme is “Fashion meets cinema” and Nu Boyana Film Studios is the gracious host and partner of the event. The event would not have been possible without the support of Nu Boyana Film Studios.

Starting June 5 – 11th Nu Boyana will become the largest “Fashion City” in Eastern Europe. With the educated eye of international industry professionals designers and film directors will have the opportunity to showcase their work during Balkan Fashion Week.

Balkan Fashion Week will be held from 5h until 9th June 2017 and ​ASVOFF9 ​from 9th until 11th June at Nu Boyana, the biggest film studios from Eastern Europe. With an approximate area of 30 hectares. Nu Boyana Film Studios are owned by one of the longest-running independent film companies in Hollywood, N​ u Image and Millennium Films​, and over the years they’ve serviced hundreds of feature films, including big-budget movies like Criminal,The Expendables 1, 2 and 3, London Has Fallen, 300: The The Rise Of An Empire, The Black Dahlia, Killing Season, Conan, The Way Back and Kon-Tiki.

The aim of the fashion platform is to create and establish lasting conditions for long term collaboration between East and West Europe. Over six-days, starting with 5th of June, more than 100 films will be screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. At the same time, more than 25 fashion shows and fashion installations will be showcased in the sound stages replicas like New York Streets, London Streets, Cuba, Arabian Streets of Nu Boyana Film Studios. During the event will be held workshops and fashion talks about fashion buying with Tania Mazzoleni, co-founder of MAD Zone Store Milano, visual merchandising with Jolita Manolova, Styling Professor at one of the most famous fashion universities from Milan, management and marketing strategies for emerging talents with Myra Postolache, Fashion Scout New Talents.

International journalists from Vogue Italia Magazine, The LA Fashion, Fashion News Live, GQ Italia, FNL Network Los Angeles, NOW FASHION, Le Fashion Post from Paris and international buyers from MAD Zone Milan, Espace Monochrome from Monaco, Temporary Showroom from Berlin and many more will come to Sofia to meet our international creative talents. Balkan Fashion Week will support the young talents of New Bulgarian University and National Academy of Arts from Sofia and new and established designers from Bulgaria, Croatia, Greece and other countries from Eastern Europe.

Our Special Guest, ​Abed Mahfouz​ will come to Sofia for Balkan Fashion Week after several years showing in Rome and New York City, to show his Spring Summer 2017 Haute Couture collection in St. Paul Cathedral Set at Nu Boyana Film Studios. Born in 1956, Fashion designer Abed Mahfouz was raised in the arms of a modest family in Lebanon. Being surrounded with all what is takes to become a designer – fabrics, threads, scissors and foremost family members that work in tailoring, Mahfouz decided to enter the enticing world of fashion. After joining his older sister in designing and making evening gowns, Mahfouz recognized his true fervor for fashion, in which, led to the birth of the Abed Mahfouz brand. Mahfouz commenced his career with solely designing intricate and refined bridal gowns for the in vogue and graceful woman. In 2001, after the success of “Al-Halimah” – meaning “The Dreamer” – his very first private wedding collection; Mahfouz moved on and joined the world of Couture. In 2002, Abed Mahfouz showcased his first Couture collection during Fashion Week in Rome, “Alta Roma”. Mahfouz was one of the first Lebanese designers to join Alta Roma, and continues to showcase his Spring/Summer and Fall/Winter Couture collections there. Due to his true compassion for the city of Rome, Abed Mahfouz showcased his Couture collections in some of the city’s marvelous landmarks – Villa Borghese, Arco Di Constantino and the Santo Spirito. In 2009, Abed Mahfouz added a new addition to his brand – a luxurious evening ready-to-wear line designed to savor his woman with a new taste for the brand. The ready-to-wear collection was launched during New York Fashion Week, a thriving product that continues to receive international coverage and recognition. He takes us back to a time of opulent femininity with hand-made fabrics for the SS17 Haute Couture collection.

Marianna Miceli​, Co-Founder of the ​MAD MOOD​​ Fashion Talent Competition, from Milan, Italy will attend Balkan Fashion Week and represents a fantastic occasion for young designers of Balkan Fashion Week​ to liberate their creativity because they will get the opportunity to be part of the MAD MOOD competition in September 2017, during ​Milan Fashion Week​.

Balkan Fashion Week​ collaborates for this edition with an international creative team composed of highly trained and experienced people like ​Jolita Manolova​ Styling Professor at one of the most famous fashion universities from Milan, ​Valeria Orlando Beauty Director, ​Geta Marin​ Hair Stylist and ​Douglas Bassett​ Photographer.

For the 9th edition of A Shaded View on Fashion Film [ASVOFF], founder and director of the festival ​Diane Pernet​ has invited her prestigious guests to ‘the Hollywood of the Balkans’, Nu Boyana Film Studios in Sofia, Bulgaria. Guests will be arriving from New York City, Los Angeles, Beijing, London, Berlin, Barcelona and of course, Paris. ASVOFF9 introduces the first wearable technology fashion film competition curated by Alex Murray-Leslie aka Chicks on Speed. Over three-days, more than 100 films will be screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. Emerging talents and established names form a fascinating kaleidoscope of styles, genres and narrations, to present an ever-richer and diverse interpretation of fashion film at this edition of ASVOFF. Ten prizes will be on offer: the Grand Prize, Best Art Direction, Best Actor, Best Styling, Best Sound Design, Beauty Prize, Best Editing, Emerging Talent, Jury Prize and the first Wearable Technology Fashion Film competition, curated by Alex Murray-Leslie.

Abed Mahfouz is the Special Guest of Balkan Fashion Week 2017

Abed Mahfouz is the Special Guest of Balkan Fashion Week 2017

Balkan Fashion Week​ will be held from 5h until 9th June 2017 and ASVOFF9 from 9th until 11th June at Nu Boyana, the biggest film studios from Eastern Europe. The 2nd edition of Balkan Fashion Week ​will be composed and curated around the theme ‘Fashion Meets Cinema’, reason why fashion icon ​Diane Pernet ​chose Balkan Fashion Week for the International Launch of A Shaded View On Fashion Film Festival 9th Edition. During this 6-days of festival at Nu Boyana Film Studios, starting with 5th of June, more than 25 fashion shows and fashion installations will be showcased in the sound stages replicas like New York Streets, London Streets, Cuba, Arabian Streets of Nu Boyana Film Studios, 100 films will be screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. With an approximate area of 30 hectares. Nu Boyana Film Studios are owned by one of the longest-running independent film companies in Hollywood, ​Nu Image and Millennium Films​, and over the years they’ve serviced hundreds of feature films, including big-budget movies like Criminal,The Expendables 1, 2 and 3, London Has Fallen, 300: The The Rise Of An Empire, The Black Dahlia, Killing Season, Conan, The Way Back and Kon-Tiki.

Abed Mahfouz​​ will come to Sofia for Balkan Fashion Week like Special Guest after several years showing in Rome and New York City, to show his Spring Summer 2017 Haute Couture collection in St. Paul Cathedral Set at Nu Boyana Film Studios. Born in 1956, Fashion designer Abed Mahfouz was raised in the arms of a modest family in Lebanon. Being surrounded with all what is takes to become a designer – fabrics, threads, scissors and foremost family members that work in tailoring, Mahfouz decided to enter the enticing world of fashion. After joining his older sister in designing and making evening gowns, Mahfouz recognized his true fervor for fashion, in which, led to the birth of the Abed Mahfouz brand. Mahfouz commenced his career with solely designing intricate and refined bridal gowns for the in vogue and graceful woman. In 2001, after the success of “Al-Halimah” – meaning “The Dreamer” – his very first private wedding collection; Mahfouz moved on and joined the world of Couture. In 2002, Abed Mahfouz showcased his first Couture collection during Fashion Week in Rome, “Alta Roma”. Mahfouz was one of the first Lebanese designers to join Alta Roma, and continues to showcase his Spring/Summer and Fall/Winter Couture collections there. Due to his true compassion for the city of Rome, Abed Mahfouz showcased his Couture collections in some of the city’s marvelous landmarks – Villa Borghese, Arco Di Constantino and the Santo Spirito. In 2009, Abed Mahfouz added a new addition to his brand – a luxurious evening ready-to-wear line designed to savor his woman with a new taste for the brand. The ready-to-wear collection was launched during New York Fashion Week, a thriving product that continues to receive international coverage and recognition. In a fairy athmosphere, ​Abed Mahfouz​ takes us back to a time of opulent femininity with hand-made fabrics for the SS17 Haute Couture collection at Nu Boyana Film Studios, during Balkan Fashion Week.