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ASVOFF9 OFFICIAL PROGRAM

9-11 June 2017 – NU BOYANA FILM STUDIOS

Diane Pernet in collaboration with Balkan Fashion Week and Nu Boyana Film Studios presents the 9th edition of A Shaded View On Fashion Film Festival in Sofia, Bulgaria.

For the 9th edition, Diane Pernet, the founder and director of the festival A Shaded View on Fashion Film, has invited their prestigious guests to the Hollywood of the Balkans, Nu Boyana Film Studios in Sofia, Bulgaria.

The festival continues to explore short fashion films as well as new dimensions and interpretations in the fields of fashion and cinematography through conferences, documentaries and artistic performances. This edition will introduce the first Wearable Technology Fashion Film competition curated by Alex Murray – Leslie.

CURATOR OF WEARABLE TECHNOLOGY FASHION FILMS –
ALEX MURRAY-LESLIE

Head of Jury for ASVOFF9 Wearable Technology in Fashion Film

Competition:
Steve Mann, PhD (MIT ‘97) and P.Eng. (widely regarded as “the father of wearable technology”, inventor
of wearable augmented reality, and co-inventor [with Minksy and Kurzweil] of the “sensularity” [sensory singularity])

STELARC (Performance Artist, Distinguished Research Fellow, School of Design & Art, Curtin University Perth) Viktoria Modesta (Performance artist, bionic woman, MIT Media Lab Fellow), Prof. José Teunissen (Dean, School of Design & Technology, London College of Fashion), Bradley Quinn (Author, academic and weara- ble technology expert), Craig Thompson (Mindspring Sports, Founding Managing Director – UEFA Champi- ons League), Georgia Taglietti (Head of communication Sonar, Barcelona, Director SheSaidSo Barcelona), Atau Tanaka (Professor of Media Computing, Goldsmiths, University of London), Anouk Wipprecht (Fashion Technologist), Dr. Sabine Seymour (Ass Prof Fashionable Technology, Parsons the New School, New York), Nelly Ben Ayoun (Founder and Director, The University of the Underground, Head of Experiences at We Transfer), Galina Mihaleva (Ass Prof. Nanyang Technological University, Singapore), Dr. Jonas Rubenson (Dept. Sports Science, The Pennsylvania State University), Mika Satomi (Director etextiles summer camp, KOBAKANT), Dr. Oscar Tomico (Assistant Professor, Designing Quality in Interaction, Department of Industrial Design, Eindhoven University of Technology), Valérie Lamontagne (Owner & Designer at 3lectromode, Founder & Creative Director at Agence Simultanée)

LISTE DES PRIX

GRAND PRIZE ASVOFF/NU BOYANA FILM STUDIOS

BEST ARTISTIC DIRECTION

BEST EDITING

BEST ACTOR/ACTRESS

BEST STYLING

BEST SOUND DESIGN

BEST BEAUTY

BEST ADVERTISING

BEST EMERGING TALENT

BEST CINEMATOGRAPHY

SPECIAL PRIZE : WEARABLE TECHNOLOGY FASHION FILM

JURY AND PRIZES

ERIC DAMAN Costume Designer, fashion model, television personality and author. President of the Jury ASVOFF 9

Waris Ahluwali – Actor and Designer House of Waris

Serge Carreira – Maître de conférences à Sciences Po Paris

Isabel Coixet – Director and Writer

Ivaylo Grancharov – Head of Education at Nu Boyana Film Studios

Marc Happel – Costume Director NYC Ballet

Yoann Lemoine – Director, Singer, Woodkid

Alex Murray Leslie – Curator Wearable Technology Fashion Film Competition

Klaus Stockhausen – Zeit Magazine- Fashion Editor, Stylist Wilson J. Tang –Studio Art Director at Kabam

Robb Young – Strategic Consultant, Brand Development, Fashion & Luxury Goods, Journalist. Global Markets BOF.

Cuba Tornado Scott – Artist and Model

FRIDAY 9TH JUNE

12:30 – ASVOFF Program Competition, Arabic Street

19:30 – ASVOFF Program Out of Competition, Arabic Street

20:30 – ASVOFF Special Lucy McRae, Arabic Street

SPECIAL LUCY McRAE PROGRAM – DESIGN FICTION, FUTURE TECH AND HUMAN EVOLUTION

21:30 – Opening ceremony of ASVOFF 9, Saint Paul Cathedral

Introduction of the festival

Presentation of the jury

Screening of Pascale Montandon-Jodorowsky’s documentary on Alejandro Jodorowsky’s last film

Endless Poetry and a short on Alejandro and the seagulls

Cocktail

SATURDAY 10TH JUNE

12:30 – ASVOFF Program Competition, Studio 4

15:00 – ASVOFF Master Class – Mark Happel, Studio 4

16:00 – ASVOFF Program Competition, Studio 4

17:00 – ASVOFF Master Class – Eric Daman, Studio 4

18:00 – ASVOFF Program Competition, Studio 4

19:00 – ASVOFF Master Class – Brian Lee Boyce, Studio 4

20:00 – ASVOFF Screening Tim Yip, Studio 4

SUNDAY 11TH JUNE

12:30 – ASVOFF Program Documentaries and Student Films, Studio 4

13:15 – ASVOFF Best Student Film – Nu Boyana Film School, Studio 4

13:30 – ASVOFF Program Student Films, Studio 4

14:30 – ASVOFF Program Conversation with Tim Yip, Studio 4

16:30 – ASVOFF Program Competition Wearable Technology, Studio 4

17:30 – ASVOFF Master Class – Alex Murray Leslie, Studio 4

19:00 – ASVOFF Program Out of Competition Wearable Technology, Studio 4

20:00 – ASVOFF Design Fiction, Future Tech & Human Evolution by Lucy McRae, Studio 4

21:30 – ASVOFF Closing Ceremony, Carussel Club

23:00 – ASVOFF Live performance/ Chicks on Speed/ Closing Party, Carussel Club

 For more details, click on : https://www.ashadedviewonfashionfilm.com/asvoff9

FASHION MEETS CINEMA
The 2nd edition of the BALKAN FASHION WEEK

5 June — 11 June 2017 Sofia ( Bulgaria )

Balkan Fashion Week​ will be held from 5h until 9th June 2017 and ASVOFF9 from 9th until 11th June at Nu Boyana, the biggest film studios from Eastern Europe.

During this 6-day of festival at Nu Boyana Film Studios, over more than 50 artists like young fashion designers and new talents from cinema industry will get the opportunity to show their work to international press, buyers and important people from cinema industry. The program contains fashion shows, static presentations, workshops for emerging talents and a pop-up fashion showroom and store. The 2nd edition will be composed and curated around the theme ‘Fashion Meets Cinema’, reason why fashion icon Diane Pernet chose Balkan Fashion Week for the International Launch of A Shaded View On Fashion Film Festival 9th Edition.

Balkan Fashion Week​ includes no less than 25 shows for Autumn Winter 2017 season with a strong line-up of both well-known and returning bulgarian brands as well as emerging designers. The entire fashion week kicked off with a grand opening of the pop-up showroom at ​Nu Boyana Film Studios​. The ambition of the organizers is to gather artists from around the world in Bulgaria, a country not yet known as a fashion destination.

The theme is “Fashion meets cinema” and Nu Boyana Film Studios is the gracious host and partner of the event. The event would not have been possible without the support of Nu Boyana Film Studios.

Starting June 5 – 11th Nu Boyana will become the largest “Fashion City” in Eastern Europe. With the educated eye of international industry professionals designers and film directors will have the opportunity to showcase their work during Balkan Fashion Week.

Balkan Fashion Week will be held from 5h until 9th June 2017 and ​ASVOFF9 ​from 9th until 11th June at Nu Boyana, the biggest film studios from Eastern Europe. With an approximate area of 30 hectares. Nu Boyana Film Studios are owned by one of the longest-running independent film companies in Hollywood, N​ u Image and Millennium Films​, and over the years they’ve serviced hundreds of feature films, including big-budget movies like Criminal,The Expendables 1, 2 and 3, London Has Fallen, 300: The The Rise Of An Empire, The Black Dahlia, Killing Season, Conan, The Way Back and Kon-Tiki.

The aim of the fashion platform is to create and establish lasting conditions for long term collaboration between East and West Europe. Over six-days, starting with 5th of June, more than 100 films will be screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. At the same time, more than 25 fashion shows and fashion installations will be showcased in the sound stages replicas like New York Streets, London Streets, Cuba, Arabian Streets of Nu Boyana Film Studios. During the event will be held workshops and fashion talks about fashion buying with Tania Mazzoleni, co-founder of MAD Zone Store Milano, visual merchandising with Jolita Manolova, Styling Professor at one of the most famous fashion universities from Milan, management and marketing strategies for emerging talents with Myra Postolache, Fashion Scout New Talents.

International journalists from Vogue Italia Magazine, The LA Fashion, Fashion News Live, GQ Italia, FNL Network Los Angeles, NOW FASHION, Le Fashion Post from Paris and international buyers from MAD Zone Milan, Espace Monochrome from Monaco, Temporary Showroom from Berlin and many more will come to Sofia to meet our international creative talents. Balkan Fashion Week will support the young talents of New Bulgarian University and National Academy of Arts from Sofia and new and established designers from Bulgaria, Croatia, Greece and other countries from Eastern Europe.

Our Special Guest, ​Abed Mahfouz​ will come to Sofia for Balkan Fashion Week after several years showing in Rome and New York City, to show his Spring Summer 2017 Haute Couture collection in St. Paul Cathedral Set at Nu Boyana Film Studios. Born in 1956, Fashion designer Abed Mahfouz was raised in the arms of a modest family in Lebanon. Being surrounded with all what is takes to become a designer – fabrics, threads, scissors and foremost family members that work in tailoring, Mahfouz decided to enter the enticing world of fashion. After joining his older sister in designing and making evening gowns, Mahfouz recognized his true fervor for fashion, in which, led to the birth of the Abed Mahfouz brand. Mahfouz commenced his career with solely designing intricate and refined bridal gowns for the in vogue and graceful woman. In 2001, after the success of “Al-Halimah” – meaning “The Dreamer” – his very first private wedding collection; Mahfouz moved on and joined the world of Couture. In 2002, Abed Mahfouz showcased his first Couture collection during Fashion Week in Rome, “Alta Roma”. Mahfouz was one of the first Lebanese designers to join Alta Roma, and continues to showcase his Spring/Summer and Fall/Winter Couture

collections there. Due to his true compassion for the city of Rome, Abed Mahfouz showcased his Couture collections in some of the city’s marvelous landmarks – Villa Borghese, Arco Di Constantino and the Santo Spirito. In 2009, Abed Mahfouz added a new addition to his brand – a luxurious evening ready-to-wear line designed to savor his woman with a new taste for the brand. The ready-to-wear collection was launched during New York Fashion Week, a thriving product that continues to receive international coverage and recognition. He takes us back to a time of opulent femininity with hand-made fabrics for the SS17 Haute Couture collection.

Marianna Miceli​, Co-Founder of the ​MAD MOOD​​ Fashion Talent Competition, from Milan, Italy will attend Balkan Fashion Week and represents a fantastic occasion for young designers of Balkan Fashion Week​ to liberate their creativity because they will get the opportunity to be part of the MAD MOOD competition in September 2017, during ​Milan Fashion Week​.

Balkan Fashion Week​ collaborates for this edition with an international creative team composed of highly trained and experienced people like ​Jolita Manolova​ Styling Professor at one of the most famous fashion universities from Milan, ​Valeria Orlando Beauty Director, ​Geta Marin​ Hair Stylist and ​Douglas Bassett​ Photographer.

For the 9th edition of A Shaded View on Fashion Film [ASVOFF], founder and director of the festival ​Diane Pernet​ has invited her prestigious guests to ‘the Hollywood of the Balkans’, Nu Boyana Film Studios in Sofia, Bulgaria. Guests will be arriving from New York City, Los Angeles, Beijing, London, Berlin, Barcelona and of course, Paris. ASVOFF9 introduces the first wearable technology fashion film competition curated by Alex Murray-Leslie aka Chicks on Speed. Over three-days, more than 100 films will be screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. Emerging talents and established names form a fascinating kaleidoscope of styles, genres and narrations, to present an ever-richer and diverse interpretation of fashion film at this edition of ASVOFF. Ten prizes will be on offer: the Grand Prize, Best Art Direction, Best Actor, Best Styling, Best Sound Design, Beauty Prize, Best Editing, Emerging Talent, Jury Prize and the first Wearable Technology Fashion Film competition, curated by Alex Murray-Leslie.

ABED MAHFOUZ DESIGNER

Special Guest of BALKAN FASHION WEEK

FASHION MEETS CINEMA

5 June — 11 June 2017 Sofia ( Bulgaria )

Balkan Fashion Week​ will be held from 5h until 9th June 2017 and ASVOFF9 from 9th until 11th June at Nu Boyana, the biggest film studios from Eastern Europe. The 2nd edition of Balkan Fashion Week ​will be composed and curated around the theme ‘Fashion Meets Cinema’, reason why fashion icon ​Diane Pernet ​chose Balkan Fashion Week for the International Launch of A Shaded View On Fashion Film Festival 9th Edition. During this 6-days of festival at Nu Boyana Film Studios, starting with 5th of June, more than 25 fashion shows and fashion installations will be showcased in the sound stages replicas like New York Streets, London Streets, Cuba, Arabian Streets of Nu Boyana Film Studios, 100 films will be screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. With an approximate area of 30 hectares. Nu Boyana Film Studios are owned by one of the longest-running independent film companies in Hollywood, ​Nu Image and Millennium Films​, and over the years they’ve serviced hundreds of feature films, including big-budget movies like Criminal,The Expendables 1, 2 and 3, London Has Fallen, 300: The The Rise Of An Empire, The Black Dahlia, Killing Season, Conan, The Way Back and Kon-Tiki.

Abed Mahfouz​​ will come to Sofia for Balkan Fashion Week like Special Guest after several years showing in Rome and New York City, to show his Spring Summer 2017 Haute Couture collection in St. Paul Cathedral Set at Nu Boyana Film Studios. Born in 1956, Fashion designer Abed Mahfouz was raised in the arms of a modest family in Lebanon. Being surrounded with all what is takes to become a designer – fabrics, threads, scissors and foremost family members that work in tailoring, Mahfouz decided to enter the enticing world of fashion. After joining his older sister in designing and making evening gowns, Mahfouz recognized his true fervor for fashion, in which, led to the birth of the Abed Mahfouz brand. Mahfouz commenced his career with solely designing intricate and refined bridal gowns for the in vogue and graceful woman. In 2001, after the success of “Al-Halimah” – meaning “The Dreamer” – his very first private wedding collection; Mahfouz moved on and joined the world of Couture. In 2002, Abed Mahfouz showcased his first Couture collection during Fashion Week in Rome, “Alta Roma”. Mahfouz was one of the first Lebanese designers to join Alta Roma, and continues to showcase his Spring/Summer and Fall/Winter Couture collections there. Due to his true compassion for the city of Rome, Abed Mahfouz showcased his Couture collections in some of the city’s marvelous landmarks – Villa Borghese, Arco Di Constantino and the Santo Spirito. In 2009, Abed Mahfouz added a new addition to his brand – a luxurious evening ready-to-wear line designed to savor his woman with a new taste for the brand. The ready-to-wear collection was launched during New York Fashion Week, a thriving product that continues to receive international coverage and recognition. In a fairy athmosphere, ​Abed Mahfouz​ takes us back to a time of opulent femininity with hand-made fabrics for the SS17 Haute Couture collection at Nu Boyana Film Studios, during Balkan Fashion Week.

ASVOFF9 - Expect the Unexpected.

ASVOFF9 - This edition we take you where you’ve never been.

Mad Mood Milano collaborates with Balkan Fashion Week for the future of new talents

MAD MOOD​ Milano is a dynamic and original format for upcoming fashion designers and talents in the famous Italian capital of fashion and communication, a melting pot of culture and influence, Milan, Italy. The next edition of MAD MOOD Fashion Talent Competition will be held during Milan Fashion Week at Palazzo dei Giureconsulti, from 23rd until 25th of September 2017.

MAD MOOD​ is about a specific italian lifestyle which, departing from its roots in Italian tradition, arrives at the discovery and development of innovation. FASHION and FOOD become efficient tools in communicating and promoting the identity of a country and in conveying the message of INNOVATION and SUSTAINABILITY as long term goals for a better future.

This is the challenge for the next edition of Mad Mood​ Milano, during Milan Fashion Week,​ which, through fashion and food, aims to raise awareness in the new generations for a more eco-friendly lifestyle. The program will be packed with events to value tradition and tailoring – as heritage and future – increasingly focusing the attention on new young talents, including the designers from Balkan Fashion Week​.

At MAD MOOD Milano, FASHION and FOOD are protagonists: the program includes shows by international emerging designers, tastings of high quality foods and a fashion competition dedicated to young talents.

MAD MOOD: FASHION TALENT COMPETITION

At the Fashion Talent Show MAD MOOD Milano, that closes the three day program, young designers from International fashion institutes compete, bringing original outfits created with innovative fabrics, inspired by a common theme relevant to the mood of the event. Marianna Miceli, Co-Founder of MAD MOOD Milan, will come at Balkan Fashion Week to choose the best talents which will have the opportunity to participate at the Fashion Talent Competition during Milan Fashion Week in September 2017. Each designer will showcase an outfit inspired by water.

”WATER, VITAL ENERGY” – THEME OF MAD MOOD FASHION TALENT COMPETITION 2017

“Water, vital energy” is the inspirational theme for the emerging designers taking part in MAD MOOD FASHION TALENT competition 2017. This theme has been chosen to raise awareness in young designers on the importance of protecting the precious asset of water. The production of fabrics for the fashion sector generates waste: colors and salts used in the process pollutes the water with chemicals. Many textile companies are turning towards a more sustainable production using completely organic components turning the waste into non toxic elements. Consistently with the mood and the message of the event, water represents an alternative and renewable form of energy for a sustainable future with low environmental impact.

The winner of the fashion talent competition will be awarded by a jury of professionals within the sector presided by Cav. Mario Boselli​ (Honorary President of the Chamber of Italian Fashion), and composed of: Beppe Pisani​ (Ambassador of the Textile Fair of Milano Unica), Anna Fendi​, Roberto Portinari ​(Italian Fashion Platform), Antonio Mancinelli​ (Editor in chief, Marie Claire Italia), Pietro Lenna (Director of the Fashion Industry, Lombardy Region), Claudia Origgi​ (Head of Print Research at Roberto Cavalli), Pirazzi Olga​ (Citta Dell’Arte – Pistoletto Foundation), Antonio Franceschini ​(CNA Federmoda Italia).

The MAD MOOD​ fashion talent competition represents a fantastic occasion for young designers of Balkan Fashion Week​ to liberate their creativity.

“MEDITERRANEAN FOOD” – THEME OF MAD MOOD FASHION TALENT COMPETITION 2016

In the passed edition of MAD MOOD Milano the young designers took their inspiration in Mediterranean food to create original outfits.

WINNER MAD MOOD FASHION TALENT 2016

Enrico Linassi won the competition presenting a splendid outfit in- spired by black beans and rice using fabrics by Serikos Spa. His creation united the concept of new diet with haute couture. A long dress with buckles in black leather with a pattern of black beans and rice in silk georgette to confer lightness and a sinuous and spacious appearance. An overcoat inspired by the English style completes the outfit. Thanks to Mad Mood Fashion Talent, Enrico Linassi has undertaken an effective collaboration with the company Canepa spa, launching his own line produced and designed by Carlotta Canepa.

The company Canepa Spa of Como was main partner of MAD MOOD Milano 2016: at the workshop of September 25 they presented an innovative proposal with their patent Save the Water.

For the first time ever a fashion film festival will be launched at a movie studio, the Hollywood of the Balkans. Balkan Fashion Week will be held from June 5-11th at Nu Boyana Film Studios.

The ambition of the organizers is to gather artists from around the world in Bulgaria,a country not yet known as a fashion destination. The theme is “Fashion meets cinema” and Nu Boyana Film Studios is the  gracious host and  partner of the event. The event would not have been possible without the support of Nu Boyana Film Studios. Starting June 5 – 11th Nu Boyana will become the  largest “Fashion City” in Eastern Europe.

With the educated eye of international industry professionals designers and film directors will have the opportunity to showcase their work during Balkan Fashion Week.

The aim of the fashion platform is to create and establish lasting conditions for long term collaboration between East and West Europe. Various fashion and art presentations, as well as live music performances, will take place amidst the the scenery of the studio in Nu Boyana Film Studios.

At the special meeting with the media, the organizers of the biggest fashion forum in the Balkans revealed details of their event. The press conference opened with Mr. Yariv Lerner , the CEO of the Nu Boyana Film Studios expressing his excitement in the collaboration that will take place over the next few months at Nu Boyana. Nu Boyana gives their support to the special projects with the Balkan Fashion Week. Among the events taking place will be a film competition by the first annual international fashion film festival, ASVOFF and the grand prize, the Nu Boyana prize, will be 50,000 EUROS in services and 5,000 euros in cash to the winner which will help fund the filming and realization of a short or feature film. Mr. Lerner is an advocate of supporting emerging talent. “This is only a small part of the the surprises that are in store for you and the exciting things that we have prepared.” Said Mr. Lerner.

The international fashion icon, blogger, talent scout and creator of the first annual international fashion film festival, Diane Pernet, was a guest at the conference. For the past nine years ASVOFF has been launched in Paris, first at the Jeu de Paume and then for the past 7 years at Centre Pompidou. This edition marks the first time the festival has been launched outside of Paris and on a film studio. Be prepared for live broadcasts of the event around the globe in locations such as Paris, London, Barcelona, Lisbon, Milan, Moscow and Bucharest.

“Up until now ASVOFF has screened at many locations around the world but this year we decided to do something completely different and to launch ASVOFF 9 on a film set, Nu Boyana. The film studio is the heart and the soul of cinema so it only makes sense to launch ASVOFF 9 here and thanks to Mr. Lerner and Balkan Fashion Week we have been given that opportunity. We feel like kids in a toy shop in a constant state of wonderment at all the possibilities Nu Boyana studios provides.” Said Diane about the upcoming edition of her prestigious film festival.

In attendance at the press conference were Mira Postolache – International PR of Balkan Fashion Week, Jolita Manolova – Art Director of the Balkan Fashion Week, as well as some of the organizers : Teodora Guergova, Kristina Dimitrova, Maria Koleva, Elena Alexy and Mila Zaharieva.

Balkan International Wine Competition and Festival BIWC will be held days before the opening of the Balkan Fashion Week and their theme this year is the fight against breast cancer. Balkan Fashion week will partner in the campaign against breast cancer, which has a worldwide motto: #winelover against cancer. Its aim is to raise awareness and information about disease prevention. T-shirts with the campaign slogan will be available to purchase during Balkan Fashion Week. The funds raised by the sale of the t-shirts will go towards the purchase of a camper van, which will travel across the country providing research and information to women in Bulgaria.