Abed Mahfouz is the Special Guest of Balkan Fashion Week 2017
Balkan Fashion Week will be held from 5h until 9th June 2017 and ASVOFF9 from 9th until 11th June at Nu Boyana, the biggest film studios from Eastern Europe. The 2nd edition of Balkan Fashion Week will be composed and curated around the theme ‘Fashion Meets Cinema’, reason why fashion icon Diane Pernet chose Balkan Fashion Week for the International Launch of A Shaded View On Fashion Film Festival 9th Edition. During this 6-days of festival at Nu Boyana Film Studios, starting with 5th of June, more than 25 fashion shows and fashion installations will be showcased in the sound stages replicas like New York Streets, London Streets, Cuba, Arabian Streets of Nu Boyana Film Studios, 100 films will be screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. With an approximate area of 30 hectares. Nu Boyana Film Studios are owned by one of the longest-running independent film companies in Hollywood, Nu Image and Millennium Films, and over the years they’ve serviced hundreds of feature films, including big-budget movies like Criminal,The Expendables 1, 2 and 3, London Has Fallen, 300: The The Rise Of An Empire, The Black Dahlia, Killing Season, Conan, The Way Back and Kon-Tiki.
Abed Mahfouz will come to Sofia for Balkan Fashion Week like Special Guest after several years showing in Rome and New York City, to show his Spring Summer 2017 Haute Couture collection in St. Paul Cathedral Set at Nu Boyana Film Studios. Born in 1956, Fashion designer Abed Mahfouz was raised in the arms of a modest family in Lebanon. Being surrounded with all what is takes to become a designer – fabrics, threads, scissors and foremost family members that work in tailoring, Mahfouz decided to enter the enticing world of fashion. After joining his older sister in designing and making evening gowns, Mahfouz recognized his true fervor for fashion, in which, led to the birth of the Abed Mahfouz brand. Mahfouz commenced his career with solely designing intricate and refined bridal gowns for the in vogue and graceful woman. In 2001, after the success of “Al-Halimah” – meaning “The Dreamer” – his very first private wedding collection; Mahfouz moved on and joined the world of Couture. In 2002, Abed Mahfouz showcased his first Couture collection during Fashion Week in Rome, “Alta Roma”. Mahfouz was one of the first Lebanese designers to join Alta Roma, and continues to showcase his Spring/Summer and Fall/Winter Couture collections there. Due to his true compassion for the city of Rome, Abed Mahfouz showcased his Couture collections in some of the city’s marvelous landmarks – Villa Borghese, Arco Di Constantino and the Santo Spirito. In 2009, Abed Mahfouz added a new addition to his brand – a luxurious evening ready-to-wear line designed to savor his woman with a new taste for the brand. The ready-to-wear collection was launched during New York Fashion Week, a thriving product that continues to receive international coverage and recognition. In a fairy athmosphere, Abed Mahfouz takes us back to a time of opulent femininity with hand-made fabrics for the SS17 Haute Couture collection at Nu Boyana Film Studios, during Balkan Fashion Week.